More and more tools continue to launch helping brands and companies work with social celebrities or influencers. If done correctly this can be a great way to expose your brand and drive engagement. Take a look at this company who just raised under 1 million in capital to compete with products like Adly. The best way we have seen to make this strategy work is offline communication with influencers.
Niche, a startup that connects brands with popular users on social media, has opened its website to the public, and it’s also announcing that it has raised $550,000 in funding.
Niche isn’t the first startup attempting to make money from celebrity-driven marketing campaigns on social networks – after all, Adly has been around for several years now.