A few weeks ago at the Facebook Developer Garage in Paris, design strategist Eric Fisher defined social design in the context of the three core components: identity, conversation, and community.
While most discussions on social design encompass the practice of creating optimized user experiences within applications and websites, Fisher’s presentation (and ultimate strategic suggestion to marketers) centered upon the most foundational elements to Facebook’s success.
As many of us desire to stay sharp on social media strategy, I’m hopeful the interpretive summary of his presentation that follows will provide a helpful reference (if not, reminder) of what we as marketers should keep top of mind when helping businesses meaningfully engage with their customers.
Facebook’s Social Design Components Defined
First, we acknowledge that relationships and trust are foundational to any social network. The level of trust depends on the types of relationships we have, which can be categorized on the spectrum between strong ties (family and close friends) and weak ties (short-lived/formal relationships).
In this context, we can consider the following three components, beginning with the inner circle in the diagram below:
Watch us on YouTube: http://www.youtube.com/watch?v=RteIVTKPye8