At Search Control we understand the importance of optimizing the appropriate aspects of your website in order to make it rank in Google. As well as ranking in Google at all, you want your website to rank for the exact keywords that relate to your website because these are the words that your customers will use to find you. This article discusses a few mistakes that can easily be made during Search Engine Optimization. Avoiding these mistakes will allow you to take control of your website in the search engine.
The first mistake involves taking your SEO campaign into your own hands, making changes, and failing to inform your Search Engine Optimizer. For example, making changes and editing an outdated version of your website and then making it live to the world. It is a better idea to stick with the new version of the website and not resorting back to the old version. Making the old version of the website live again will cancel out the hard work done by your Search Engine Optimizer in the new site.
Mistake # 2
A common mistake that can happen to the lesser tech savvy website administrator is disallowing search engines from indexing and crawling your site’s content. This can happen to those who are trying to stop scraper bots from accessing the website, so to prevent this, they upload a robots.txt file. When in doubt, consult your SEO campaign manager before making any technical changes to your website that you do not fully understand. It is important that the search engines can see your website!
Mistake # 3
Along the same lines as the second mistake, make sure that every technical change you make to your site does not bring along unintended consequences, such as losing your good Page Rank. Be cautious while changing your CMS as to not lose your hard work for the rank. If you must change your URL, seek the advice from your Search Engine Optimizer.
Mistake # 4
Be sure to continuously check the status of your ranking before making any changes to the site. If you want to change your URL to include more keywords, for example, check and see how your current URL is ranked for those keywords. Remember, making changes to your URL is a drastic step which can cause your keyword optimization to be lost.
To read more about optimization mistakes, click here.