While blogging may appear simple and straightforward to some, there are a few steps one should take to ensure that the blog has a high PageRank within search engines. The purpose of this article is to serve as a tool that one can use to help increase the search engine optimization (SEO) of a blog. Keywords are one of the most important elements to increasing ones search engine optimization. Knowing which keywords are applicable to the business is half the battle.
The first step in the optimization of your blog is to create an appropriate and relevant title for the blog. Page titles directly affect how a blog ranks within a search engine, making it extremely important to use your keywords as much as possible within a title. Likewise, the sooner those keywords appear within the title, the better. For example, according to Rich Brooks, “you’ll get better results from titling your post Super Bowl Commercial Reviews: The Best and Worst Ads, as opposed to What I Thought of Last Night’s Super Bowl Ads.”
Just because your title contains keywords does not mean you are done optimizing; repeating those keywords and key phrases throughout the rest of the blog is equally important. Just as with the title, having keywords appear towards the beginning of the blog rather than at the end maximizes your search results.
The next step in optimization is to add links to other web pages within your blog. However, simply linking to random pages on your blog will not raise your PageRank. The more appropriate and relatable the links are to the topic of your blog, the better. When you link a web page on your blog, be sure and use your keywords and key phrases in the link rather than plainly saying, “click here”. Remember, the more keywords and key phrases used, the better.
WordTracker is a helpful tool that allows the user to type in a keyword or phrase and see what questions people are asking in search engines and how many times those questions are being asked. This tool allows you to choose the perfect keywords for your blog. In addition to WordTracker, there are also different SEO plug-in packages for bloggers, such as Flyte Blog and WordPress. While some are free and some are paid for, these packages make it easier for the user to add, improve on, and edit the content within their blog.
By following these steps and taking advantage of all of the tools that are available, your blog will begin to see an increase in long-term credibility and SEO success.
To learn more about search engine optimization, go to http://www.socialmediaexaminer.com/ultimate-bloggers-guide-to-search-engine-optimization/