There are a huge variety of ways to try and control your search results online. One of the most useful, and simultaneously most intricate, ways to improve your organic search results is by using social media to improve your presence online. Perfecting social media is a more subtle art than any of the tech solutions to improve SEO because social media implies working and building relationships with people. Working within that framework there are certain activities within the social media world that search engines like Google favor higher and therefore are more valuable to any SEO campaign. Today’s article walks you through 3 distinct steps that anyone can utilize in order to improve their SEO.
BY SUJAN PATEL
There’s no doubt now that your social media presence influences your rankings within the search engine results pages. However, what is up for debate is the specific mechanisms by which social media signals influence your site’s SEO.
In lieu of a definitive answer from Google (which we’re not exactly crossing our fingers for!), we’ve compiled the existing research on the role of social media in SEO to come up with three overall recommendations. Following these steps should help your website take advantage of the power of social media marketing, no matter how these markers are being weighted in the algorithms.
Step #1 – Increase Social Shares
According to Eric Enge, writing for Search Engine Watch, social shares are a “noisy” signal:
“Likes, +1s, and social links are still a noisy signal, which affects their use by search engines. The bottom line is that you need to focus on authority, your own, as well as relationships with other authorities.”
By “noisy”, Enge means that existing social signals – including Facebook “likes”, Twitter “tweets” and Google “+1s” – still have some serious weaknesses.
Read the full article here http://www.searchenginejournal.com/3-steps-to-using-social-media-to-improve-your-seo/41672/