We found a very interesting article about how to improve your online reputation management and thought it worthy of sharing with all of you. The article talks primarily about how to deal with the inevitable negative reviews that will pop up about your business. After all if there is one thing we can count on it is the internet population wanting to share their negative viewpoints.
By Craig Kilgore
Let me start by saying that I love online reputation management (ORM). I enjoy the challenges it presents, the many approaches you can take and ultimately, the outcomes. In my current position with Mainstreethost, I have been lucky enough work on ORM projects both for my agency and for clients. While there are certainly similarities in the approaches that can be taken, differences far outweigh similarities which I feel has made me well rounded when it comes to ORM. In this post, I am going to share with you some of my experiences along with some tips for managing and monitoring your online reputation.
Don’t Wait for Negativity to Come to You
The last thing you want to do when it comes to reputation management is chase negativity. In today’s age, you can almost bet money that your customers will share negative experiences with their peers, social circles (Facebook, Twitter, Google+, etc.), complaint websites, their own websites and anywhere else that will accept their criticism. Whether or not these reviews and complaints are accurate, the bottom line is people WILL read and WILL make buying decisions based on their peers’ experiences and/or reviews. This leads us to my next point:
Read the full article here http://www.business2community.com/online-marketing/3-online-reputation-management-donts-for-2012-0138740