Today’s article is an entertaining read from seomoz.org. As the title suggests the article is about the many ways people go about trying to market online and how only very few are successful, and there are reasons for that of course. The author highlights the oft-overlooked necessity in powerful marketing which is having a powerful product to market!
I got a couple emails last week I wanted to share in anonymized format. Here’s the first one:
It’s me again <redacted>, just wondering I have been learning allot more about how to link build without software like senuke x and other automatic software and becoming a better manual link builder with google alerts etc.
And here’s the second:
I look after around 6 clients at the moment, but my daily jobs just seem to be very repetitive e.g. finding related blogs, commenting on them, submiting sites to decent directories and guest posting, an now and again creating infographics and sharing them with blog owners and across sites such as reddit/quora etc…mostly I’m just blog commenting though.
I get A TON of emails like this. When folks are relatively new to the field of online marketing, or are moving from classic marketing into SEO, they often reach out seeking advice and help. Unfortunately, the volume’s become a bit overwhelming of late, and I’m only able to respond to 50%, sometimes less (side note: I tried an experiment w/ email scalability a couple months back that failed). Thus, I wanted to write a post to express some empathy.
Yes. Marketing is really, really damned hard.