PPC or pay-per-click is the other side of online marketing. There is SEO which uses content and strategy in order to better rank in organic search results, and then there is PPC advertising which is a paid search marketing campaign that shows up at the top of the search results. A good marketing campaign utilizes both of these tactics in order to build a better overall web presence for a business.
Today’s post is a fantastic reference for PPC combining links into one central resource. Think of this as repository for all the information you need to know to get started with PPC. Enjoy
Who knew that looking for, or rather helping people find what they’re looking for, could be so complicated? Starting, building, managing, analyzing and optimizing a paid search marketing campaign can prove to be a daunting task.
The following is a reference guide meant to provide an overview of the essential pieces of paid search advertising, as well as some basic strategies and tools to get anyone new to the game off on the right foot. If you were to take a PPC 101 class, consider this the “Cliffs Notes” you’d really want to get your hands on ahead of time. They won’t get you through the class by themselves, but they will certainly make your life much easier.
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