Search Engine Journal has compiled a huge list of SEO productivity tools broken down into categories like keyword research, online analysis, link building, rankings, PPC, social, project management/coordination, and general productivity tools. This is a great resource to bookmark and refer back to periodically in order to better control your search results.

BY SUJAN PATEL

Looking for a new tool that will help you get the most out of your SEO campaigns?  Consider any of the following programs that we use at Single Grain in order to maximize the efficiency of our SEO activities and our general productivity:

Keyword Research

Tool #1 – Google Adwords Keyword Research Tool

Although the free Keyword Research Tool offered by Google’s Adwords doesn’t offer as many features as standalone SEO programs offer, this resource is a great option for checking general search, competition, and CPC metrics on the fly.  Be sure to check out the feature that allows you to brainstorm keywords by URL in order to uncover the keywords your competitors may be targeting!

Read the full article here http://www.searchenginejournal.com/55-seo-productivity-tools-we-use-at-single-grain/45050/

Marketing online through the use of social media, blogging, newsletters, or any other number of avenues need to include one crucial aspect: the call to action. How do you successfully get users to go one step further from reading your information to participating in it? Today’s article highlights 8 ideas to inspire that call to action.

by Daniel Tynski

Anyone who says “you can lead a horse to water, but you can’t make it drink” is probably not a marketer.

And yet, this is something a lot of content marketing initiatives get wrong. Sure, the target audience may be making it to your content in droves, but leading people to your content is only step one.

As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

Here is where most people get lost: They are creating content that isn’t leading people to perform measurable actions. Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.

Read the full article here http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29

There are a wide variety of ways to control your search results, some more effective than others. Today’s article is a short and sweet primer for anyone who needs to know the basics of increasing web site traffic through organic search results.

Increasing web site traffic without doubt has numerous benefits, and achieving steady growth should be a constant objective.

There are times when an increase in web site traffic needs to be raised quickly, and for a set period of time, for special promotions, web site traffic analysis and testing the effectiveness of various landing page and other web site features. With this in mind, I thought ok ten tips that are quick and easy.

1. Create Content

You must create fresh high quality content. One of the easiest ways to achieve this is to write a Blog at least once per week, preferably twice weekly if you’re new to Blogging so you can build up a resource of content on your site for long term Social Sharing.

Read the full article here http://seowizardry.ca/increase-web-site-traffic

SEO is a key issue for many businesses and individuals in order to ensure the vibrant presence over the Internet. Millions of web sites are trying to get more visibility than other websites through different search engines. SEO is a comprehensive strategy, which helps any website to get more visibility than its competitors. Hundreds and thousands of experts have involved with SEO, who are optimizing different websites. SEO has now treated as the core marketing strategy to many businesses, and people are trying to get the most effective SEO approach than others. Different companies are also available, who are providing SEO services to their clients. Many businesses are now adopting in house SEO services with their own strategies, as well. It is tough to come up with one universal equation for SEO purpose, which can take any website on top of other websites. There is no alternative of intensive research and significant effort in order to ensure the optimum SEO strategy. Numerous SEO ideas are available in the market, and many people are trying with many of these ideas for their SEO.

Keyword research, SEO friendly content, directory submission, and link building are the common and regular SEO ideas, which are also very effective for SEO. Some different SEO ideas are there, which can also bring significant impact on SEO. For example, many people ignore the importance of having ‘attributes in the images’, which can lead to a successful SEO. ‘Attributes in the images’ have also known as ‘alternative text’, and many people have experienced the positive impact after using this idea for SEO. Many SEO experts have their concern on the keyword research, but keyword density and number of keyword on a web page is also another important issue for successful SEO strategy. In general, five to seven percent keyword density has considered as the best SEO practice, and it is important not to exceed the keyword density over eight percent.

Script navigation is another key issue on which SEO experts must put their concentration for an excellent SEO outcome. Search engines are not capable to read the scripts, and it is necessary to develop duplicate HTML from the script in order to ensure the optimum SEO performance. Both the SEO experts and the website developers must have some basic idea about graphic header. Besides of the graphics header, you may also expect positive SEO outcome by customizing graphic navigation menu. Some webpage has session identifier, and you must know the effects and impacts of the session identifier before you have planned to design such tools. ‘Google Sand Box’ and ‘Google Local Rank’ are other influential issues for SEO. SEO experts must know about different methodologies and processes of these tools, which can help you to get performance oriented SEO outcome. Meta tag is also very important factor for SEO. Many people have missed the description part of the Meta tag. Appropriate Meta tag description can help any website to become more SEO friendly than other websites.

Read the full article at http://genuineseo.net/seo-tricks-rarely-incorporated-yet-work-wonderfully/

Apple is planning to launch their new Apple Maps product this year but here is the shocker: instead of starting at ground zero reportedly Apple Maps will be launching with more local business listings than Google already has! Apple is gearing up to be a powerhouse in the organic search results business listings.

by Matt McGee

Apple Maps Could Launch With More Business Listings Than Google

If the two companies’ self-reported numbers are accurate, and if nothing changes between now and then, Apple’s new Maps product will launch later this year with more local business listings than Google.

As Bloomberg points out, during Apple’s announcement on Monday, the company said it has “ingested” more than 100 million business listings around the world via its various data partnerships. As our Greg Sterling has pointed out on his own blog, Apple’s primary local business data providers appear to be Localeze, Acxiom and TomTom. (What appears to be a full list of Apple’s sources is listed here.)

Meanwhile, when Google announced its new Google+ Local Pages a couple weeks ago, Marissa Mayer said — and a Google spokesperson confirmed to Bloomberg — that Google has 80 million local business listings. That’s 20 percent less than the number that Apple claims it’ll have when iOS6 arrives later this year.

Read the full article here http://searchengineland.com/apple-maps-could-launch-with-more-business-listings-than-google-124548?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

The SEO industry in constantly in flux – it can be a real challenge trying to keep up with the latest changes. However, over recent years, there has been some significant changes in how search engines rank websites. In the guide, we will look at a few of the things you can do to ensure you keep up with the changes.

Target Keywords Within Your Reach

With the ever-increasing amount of competition online, it’s never been more important to set your sights on keywords which are achievable. While you may not be able to win the glory of a super-competitive keyword, there are still many untapped keywords which have the potential to turn a profit. Focus on these, especially with a newer website.

Read the full article here http://genuineseo.net/modern-seo-tips-for-cutting-edge-seos/

Using social media sites like Twitter is vital to any online marketing campaign. But, more importantly than just using Twitter a marketer must understand how to interact with users on these networks in order to properly engage them. Today’s post has some very interesting insights into who uses Twitter the most and when.

By Miranda Miller

Image via SearchEngineWatch.com

Some 15 percent of online adults use Twitter, with 8 percent using the social network on a typical day. The figure represents a steady rate of adoption since May 2011, when 13 percent of online adults were tuned in and using the microblogging service.

Those who are using Twitter are doing so more regularly; last May, only 4 percent of users said Twitter use was a part of their typical day. Late in 2010, that figure was just 2 percent, according to Pew Internet. These new insights into Twitter use and engagement are the results of their Twitter Use 2012 survey, in which they connected with 2,253 U.S. adults between March and April of this year.

Understanding who your audience is on any given network is critical to your success as a marketer in that space. While nothing beats your own experience and data, Pew Internet offers a broad overview of the types of users who are most likely to use Twitter, and use it often. Here are a few takeaways for your social media marketing arsenal.

Read the full article here http://searchenginewatch.com/article/2182204/Twitter-User-Insights-for-Marketers-Study?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sew+%28Search+Engine+Watch%29

Facebook recently unveiled 3 new much needed features for business pages, the surprising part is that Facebook did not advertise these much and left the new features to be discovered by avid online marketers. These welcome additions to the Facebook UI include the ability to schedule posts, 5 new levels of admin access, and the ability to promote individual posts.

by David Carrillo

Facebook very quietly rolled out three cool features that should have anyone who does online marketing taking notice. While each update is relatively small by itself—and long overdue in the case of two of them—they signal an interesting shift in Facebook’s attitude towards marketers who use, and sometimes heavily rely on, the service and its 900 million-plus users.

Native Facebook Post Scheduling

It’s almost baffling this feature hasn’t existed until now, but page admins can FINALLY schedule posts natively from Facebook. This is one of the original reasons why marketers started using 3^rd party tools such as HootSuite to control their posting, so it will be interesting to see if page owners (especially for non-enterprise level businesses) start posting straight from Facebook more often.

Read the full article here http://www.thesearchagents.com/2012/06/facebook-releases-three-cool-new-features-for-online-marketers/