Digg.com was recently bought by Betaworks, a New York company, in an effort to revive the ailing social bookmarking site. When Digg first launched it was extremely popular but after changes to the site’s design people abandoned it in favor of finding the next big thing, that next big thing was (and is) Reddit. While Digg has still been active it’s popularity has been in steady decline. Betaworks bought out the ailing company in an aim to relaunch the site and the brand hoping to bring back its wayward followers.
By Adrianne Jeffries
Digg.com, the beloved aggregator that rose to become one of the most influential sites on the web but then fell into disrepair, relaunched yesterday. The 10-person team that rebuilt the site is calling it Digg version 1. The new Digg tosses out the link list in favor of a layout that resembles a news site, with three editors to pick top stories and protect the site from spam.
Yesterday, I arrived at Betaworks shortly before the new Digg site and iPhone app went live. The new Digg team is all from the Betaworks incubator in New York that bought the Digg name, branding, and codebase. Betaworks developed the social news reading application News.me, which sparked its interest in Digg. I interviewed some of the new team about what went into redesigning the site in six short weeks.
So tension was high as the new site went live. The team pulled up a Twitter search for “Digg” and projected it on a wall to watch as the early reviews came in. The last time Digg had a major redesign, the users revolted and basically abandoned the site, leading to its downfall. “I feel like there is a lot of pressure,” said Jake Levine, the new general manager of Digg. “People want to see Digg restored to what it once stood for.”
Read the full article here http://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video