Facebook Ads have become prevalent in the online marketing industry, and here we see the effects they are having. Every marketing and advertising technique is different. When it comes to the differentiation of Google ads versus Facebook ads, there are different strategies for each advertising techniques.
By Mike Moran
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just like Google’s. And you’ve probably read about Facebook ads, or perhaps even tried them yourself. And maybe you’ve decided that they just don’t work. You might be right, but it could also be that you are trying to use Facebook ads the same way you use Google ads, when you ought to be doing something very different.
We like to think that advertising is all the same everywhere, but it’s not. The skills needed to optimize a Google paid search ad are far different than what’s required for a feel-good “our company is kind to animals” brand image TV spot. They have vastly different purposes and they have different metrics for success.
So it is with Google ads and Facebook ads.
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