Social media marketing, namely Facebook,  is increasingly important to all brands. Facebook is a great social media platform that can engage fans with videos, pictures, promotions, and information that will translate into sales. If the content is interesting enough to keep people plugged into Facebook, those people will be more inclined to buy products after all the free “entertainment” they have received from that company, people form preferential relationships to the brands that they like.

Written by Jeff Bullas

Perception sometimes equals reality when it comes to marketing.

Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing.

It is not about the facts but how they touch the hearts and emotions of their customers and fans.

Prestige brands sell products for premium prices that don’t reflect the real cost of production but how their products make their clients feel.  They tap into the limbic and emotional part of the brain and bypass the thinking cerebal cortex. How else can you justify the purchase of a coat, dress or shoes that sell for $2,000 when the cost of making it is $30?

Does the price for an Apple iPhone or a Loius Vuitton bag reflect real or emotional value?

The booming sales for premium brands reveals that “Human beings are in fact rationalizing creatures and not rational creatures“.

Does High Facebook Competency = Innovative Brand?

Read more at http://www.jeffbullas.com/2012/09/07/how-5-prestige-brands-innovate-and-market-on-facebook/#jJ3dHu5GxedWmxUH.99